Associate Director, Brand Marketing (Hematology)
$174,000–$239,000 year
HybridWaltham, Massachusetts, United States
Job Summary
Develop and execute integrated brand marketing strategies for Hematology, leading HCP campaigns, patient initiatives, and omnichannel engagement while managing agency partners. Lead development of visual aids, field sales materials, and digital tools, ensuring alignment with regulatory and compliance requirements across Medical Affairs, Sales, and Market Access. Own performance measurement through dashboards and KPIs, optimizing marketing efforts with emerging big data and AI capabilities. Serve as a key contributor to launch readiness, tracking milestones and navigating PMRC review processes to support successful product launches. Partner with cross-functional teams to deliver consistent, impactful campaigns that drive awareness and activation.
Required Qualifications
- Bachelor's degree in a relevant business-related and/or life sciences field
- 10+ years of experience in pharma/biotech marketing
- Strategic thinking, including being creative in addressing key challenges, applying innovative ideas, and taking measured risks
- Effective project management skills to enable pull-through of marketing initiatives
- Strong organizational skills with excellent attention to detail
- Operational knowledge of medical, regulatory, legal review process
- Ability to thrive independently and in ambiguity, with an entrepreneurial mind-set and with a track record of exploring new ways of working, driving new opportunities and catalyzing others to build creative solutions
Desired Qualifications
- MBA or advanced degree
- Oncology and/or rare disease (launch) experience
- 2+ years of experience in digital marketing/omnichannel
- Experience in both HCP and Patient marketing
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