Associate Digital Marketing Director-Owala
On-siteLehi, Utah, United States
Job Summary
Own and lead the overall digital marketing strategy for Owala's DTC business, driving revenue growth and channel performance across paid media, SEO/GEO, email/SMS, and conversion optimization. Manage digital budgets, establish KPIs and reporting cadence, and oversee a team of four professionals to ensure full-funnel alignment and scalable long-term growth. Lead experimentation and testing to improve conversion and customer engagement while partnering with creative, brand, and retail teams to optimize acquisition efficiency and lifetime value. Present performance insights and strategic recommendations to senior leadership to elevate digital marketing from tactical execution to long-term strategy.
Required Qualifications
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
- 6–9 years of experience in digital marketing, specifically with DTC or e-commerce brands
- Demonstrated experience owning and leading overall digital marketing strategy for a DTC business, with measurable revenue impact
- Proven ability to manage and oversee: Website growth and performance initiatives
- Proven ability to manage and oversee: Paid media strategy and execution
- Proven ability to manage and oversee: Conversion rate optimization (CRO) programs
- Proven ability to manage and oversee: Email, SMS, and lifecycle marketing strategies
- Proven ability to manage and oversee: SEO/GEO and organic growth performance
- Experience managing and developing a team of 3 or more direct reports
- Experience owning and optimizing significant digital marketing budgets
- Strong proficiency with analytics and reporting tools (Google Analytics, Meta Ads Manager, Klaviyo, etc.)
- Deep understanding of customer acquisition funnels, retention strategies, and performance forecasting
- Strategic thinker with strong analytical and leadership skills
- Excellent communication and cross-functional collaboration abilities
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