Associate Digital Marketing Director
On-siteCauseway Bay, Eastern, Hong Kong
Job Summary
Lead full-funnel paid media strategy across regional and global client accounts, translating business objectives into channel plans, audience strategies, and KPI frameworks. Act as the senior paid media partner for assigned clients, driving performance reviews, QBRs, and strategic recommendations while managing expectations and escalations. Ensure strong standards in campaign optimization, budget pacing, and quality assurance, partnering with Data, Organic Search, and AI teams to strengthen measurement and attribution. Manage and develop the paid media team, coaching on strategy, data interpretation, and client leadership. Identify opportunities to expand client engagement and support commercial proposals, pitches, and resource plans. Collaborate with advertising platforms and technology partners to contribute to paid media frameworks and agency thought leadership.
Required Qualifications
- Approximately 7–10 years of agency experience in paid media or performance marketing
- Experience managing people and leading complex, multi-channel or multi-market client accounts
- Strong practical knowledge of platforms such as Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, and programmatic media
- Strong client leadership, strategic communication, analytical, and problem-solving skills
- Demonstrated ability to evaluate and communicate paid media performance against downstream business outcomes, including leads, pipeline, revenue, CAC, and ROAS
- Experience partnering with Data and Organic Search teams to develop joined-up client recommendations
Desired Qualifications
- Experience supporting pitches, commercial proposals, scope development, and account growth
- Familiarity with Power BI or comparable business intelligence tools, and the use of CRM or offline conversion data to support paid media measurement and decision-making
- Practical experience applying AI and automation within paid media workflows
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