Associate Creative Director, Copywriter
$118,000–$150,000 year
On-siteNew York, United States
Job Summary
Lead campaign concepting and copy execution across social, digital, packaging, and activations for Lumē and Mando, partnering closely with the Art Director and design team to shape brand voice and strategy. Manage and develop two Senior Copywriters through structured feedback and growth goals while maintaining sharp instincts on your own work. Defend creative direction against briefs that lack human authenticity and ensure all consumer-facing touchpoints reflect an evolving, consistent brand voice. Write headline directions for product launches and direct video and content production to guarantee creative alignment. Collaborate with Marketing, Social, and Retail teams to define platform-native content and packaging guidelines as both brands undergo transformation.
Required Qualifications
- Associate Creative Director, Copywriter
- Lead with concepts and execute with craft
- Voice partner to the ACD Art Director, design team, and content creation team
- Concepting campaigns together
- Pushing ideas to unexpected places
- Making sure the work says something as interesting as it looks
- Seeing room to grow, tighten, and get more interesting as an opportunity rather than a problem
- Building and evolving rather than maintaining what's already there
- Player-coach position
- Manage two Senior Copywriters
- Be deeply accountable for their growth
- Staying close enough to the work that your own instincts stay sharp
- Work spans social, digital, packaging, in-store, and activations across two brands with different audiences
- Concept original campaign ideas across social, digital, in-store, and activations
- Bringing strong copy thinking and voice strategy to every brief
- Own the copywriting across all consumer-facing touchpoints: packaging, retail, digital, social, and campaign
- Maintain a consistent, evolving brand voice for each brand
- Manage and develop two Senior Copywriters through structured feedback, regular crits, and documented growth goals
- Raise the overall level of craft on the team
- Help define and document the copy voice for both Lumē and Mando
- Build guidelines the broader team can use independently
- Write for and direct video and content production
- Act as the creative lead ensuring the copy and concept land correctly through production partners
- Think in campaigns, not lines
- Find the idea first and solve the copy execution second
- Care as much about whether the work sells as whether it's beautiful
- Understand that brand storytelling and business performance aren't in tension
- Write with both brand storytelling and business performance in mind
- Have a confident, well-developed point of view on how a brand should sound
- Defend your point of view without being precious about it
- Be a natural mentor
- Give feedback that is direct, specific, and genuinely improves people's writing
- Be fluent in social and digital
- Understand how copy lives on platforms
- Make writing that feels native, not posted
- Operate well in ambiguity
- Take a loose brief or an unresolved problem and move it forward without needing all the answers first
- Build trust with cross-functional partners
- Show up prepared
- Communicate clearly
- Follow through
- In-office Tuesday, Wednesday, and Thursday
- Located in SoHo
Desired Qualifications
- English major preferred
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