Associate Consumer Marketing Manager
On-siteAnn Arbor, Michigan, United States
Job Summary
Develop and lead initiatives for personalization by defining roadmaps with Data Sciences, Journey Management, and eComm teams to prioritize dynamic experiences across eComm, Mobile App, and digital channels. Establish foundational models and propensity scores to inform broader marketing strategies, leveraging customer LTV predictions to drive business impact. Manage project plans for dynamic personalization features, tracking cross-functional progress against milestones and defining key performance metrics tied to annual customer sales. Collaborate with cross-functional groups to ensure projects adhere to guardrails for dynamic offer and pricing strategies while maximizing total annual margin for franchisees.
Required Qualifications
- Bachelor's Degree in business, marketing, or related field
- 5+ years in developing CRM digital experiences at scale
Desired Qualifications
- Digital UX experience within the QSR or retail eCommerce industry
- Experience activating machine-learning models like Lifetime Value and Next Best Action in customer-facing experiences
- Familiarity with online marketing tools including CRM systems and marketing automation tools
- Self-starter with high focus on team success across function
- Strong written and verbal communication skills
- Strong project management and leadership ability
- Ability to sift through data/insights and translate into effective marketing activation plans
- Proven ability to drive change and adapt quickly
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.