Associate Buyer, Paid Social

Support paid social campaign setup, trafficking, QA, pacing, and optimization for Fanatics Casino initiatives. Assist with creative uploads, audience builds, placement selection, naming conventions, tracking parameters, and campaign launch checklists across paid social platforms. Monitor daily and weekly pacing against budget, acquisition, revenue, efficiency, and payback targets, escalating risks and opportunities proactively. Pull, organize, and interpret performance reporting from Meta, TikTok, Snap, X, Reddit, MMPs, analytics tools, and internal dashboards. Prepare weekly performance summaries, creative test trackers, campaign notes, and competitive insights for senior channel managers. Coordinate with agency partners to ensure campaign builds, optimizations, reporting, asset handoffs, and deadlines are completed accurately. QA creative assets, ad copy, offer messaging, destination URLs, promo codes, state eligibility, responsible gaming language, and compliance approvals before launch. Maintain documentation for campaign launches, optimizations, learnings, spend reconciliation, and recurring reporting processes. Partner with Creative, Brand, Casino Marketing, Analytics, Product, and Compliance teams to support timely and accurate campaign activation. Track casino product launches, promotion calendars, platform trends, competitor messaging, and creative best practices to identify optimization opportunities. Continuously develop platform expertise across major paid social buying tools and reporting systems.