Associate Brand Manager, RTD Spirits
$80,000–$92,000 year
On-siteChicago, Illinois, United States
Job Summary
Develop integrated brand strategies and execution plans to drive growth for RTD spirits, including White Claw and Mike's Hard Lemonade. Build commercial activity plans, activate campaigns, and optimize portfolio performance through SKU assortment reviews and pricing strategies. Facilitate innovation implementation, manage volume planning, and coordinate budget reporting with agency roster management. Own local brand growth deployment and strategic commercial delivery while influencing innovation and asset delivery. Veto cross-functional brand commercialization outputs such as shopper experiments and social initiatives. Align with global marketing, sales, and finance stakeholders to deliver on brand health, volume, and sales targets.
Required Qualifications
- Bachelor's Degree
- 3-5 years of prior marketing experience
- Experience working on a fast-moving, explosive-growth brand
- Proven ability to think creatively
- Strong analytical skills
- Project management skills
Desired Qualifications
- Alc/Bev or CPG experience
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