Associate Brand Manager
On-siteFranklin, Tennessee, United States
Job Summary
Develop and execute brand strategies and integrated marketing plans to drive brand awareness, consumer engagement, and Sales, Share, and Household Penetration objectives. Translate strategic direction into impactful initiatives across digital, social, e-commerce, and traditional channels while partnering with agency teams. Lead promotional programs and customer-specific initiatives in collaboration with shopper marketing, sales, and cross-functional partners. Analyze consumer, customer, category, and competitive data to identify trends, evaluate program effectiveness, and recommend growth opportunities. Represent Marketing in cross-functional teams to support innovation and key brand initiatives, managing advertising budgets and monitoring expenditures to improve future activities.
Required Qualifications
- Bachelor's degree
- 1–5+ years of marketing experience
- Experience supporting brand strategy development and execution
- Strong communication, presentation, and interpersonal skills
- Demonstrated ability to influence cross-functional stakeholders and build alignment without direct authority
- Proven analytical capabilities
- Ability to interpret consumer, customer, category, and competitive data
- Ability to translate insights into actionable recommendations
- Strong project management and organizational skills
- Ability to manage multiple priorities
- Ability to solve complex problems
- Ability to deliver results in a fast-paced environment
- Entrepreneurial, action-oriented mindset
- Balance of creative thinking and business acumen
- Passion for building brands and driving meaningful consumer experiences
Desired Qualifications
- MBA
- Experience within the Consumer Packaged Goods (CPG) industry
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