Associate Brand Manager - La Crema
$95,000–$105,000 year
On-siteSanta Rosa, California, United States
Job Summary
Partner with Brand Manager on long-term and annual business and marketing plans, leading initiatives including event marketing, digital campaigns, and trade tastings. Research and provide brand and market data to support strategy execution. Develop project timelines, coordinate with agencies and vendors, and prepare monthly reports on business results. Support new product launches and partner with Sales to create trade tools that drive distribution. Manage marketing budget, sales forecasts, and COGS components of the P&L. This role sits within the Classics division of the Jackson Family Wines portfolio, focusing on developing and executing marketing strategies for La Crema.
Required Qualifications
- 4+ years relevant work experience in a marketing related position
- Proficiency in common programs such as Excel, PowerPoint, and Word
- Basic understanding of various pricing strategies across multiple markets and channels
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