Associate Brand Manager
$85,000–$95,000 year
RemoteOntario, California, United States
Job Summary
Lead the commercialization and launch of new product innovations by developing market assessments, business cases, and cross-functional team leadership from inception through launch. Head up integrated marketing communications execution across in-store, social, and digital channels to drive trial and build brand equity, collaborating with creative teams, vendors, and regulatory departments. Conduct in-depth competitor and consumer analysis to inform go-to-market plans, portfolio strategy, and the 4Ps, while championing portfolio pricing recommendations and strategic presentations for leadership alignment. Support annual Brand Plan development through rigorous business performance analysis and manage the marketing budget, including reconciliation, reporting, and forecasting. Collaborate cross-functionally with retail partners to execute commercial plans and develop key customer programs, including sell-in presentations and training materials.
Required Qualifications
- Bachelor's degree
- 3 – 5 years' relevant experience in marketing, product innovation and/or brand communications preferably in Consumer Packaged Goods
- Exceptional project management abilities
- Excellent analytical skills
- Manage multiple stakeholders effectively
- Demonstrated experience with understanding and interpreting financials and managing budgets
- Proven experience managing 3rd party agencies such as events, print, digital, and loyalty
- Experience collaborating with Research and Development, Consumer Insights, Regulatory Affairs, Operations and Sales
- Has been successful with negotiation and offering diplomatic strategies on an enterprise level
Desired Qualifications
- Advanced degree
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