Assistant Social Media Manager
On-siteDubai, Dubai, United Arab Emirates
Job Summary
Develop and execute social media strategies across Instagram, TikTok, YouTube, and emerging channels by translating creative direction into actionable plans and content executions. Own projects from concept through delivery, including planning, briefing, coordinating shoots, managing edits, approvals, and publishing short-form lifestyle and wellness content. Build and manage content calendars, timelines, and project plans while monitoring performance metrics to optimize future output. Collaborate with creative, production, and cross-functional teams to ensure high-standard delivery, proactively identifying blockers and solutions to maintain momentum in a fast-paced environment.
Required Qualifications
- 4+ years of experience within social media, content, creator marketing or a related field
- Deep understanding of Instagram, TikTok, YouTube and wider social media culture
- Strong understanding of influencer and creator behavior and how successful creators build audiences and communities
- Strong creative instincts with the ability to identify what feels current, relevant, and social-first
- Ability to turn an initial idea or creative direction into a clear plan and successfully execute it
- Excellent project management, organizational and time management skills
- Ability to work independently, take ownership, and make progress without requiring constant direction
- Comfortable working within a fast-paced environment and managing multiple priorities at once
- Strong understanding of short-form content, including hooks, pacing, storytelling, engagement, and audience retention
- Excellent communication skills with the ability to brief creative teams and provide clear, actionable feedback
- Naturally proactive, resourceful and solutions focused
- Strong attention to detail and high standards for execution
- Creative and confident in bringing forward ideas, while remaining collaborative, adaptable, and receptive to direction and feedback
- Strong understanding of social media performance metrics and how insights can be used to improve future content
- Genuine passion for social media, internet culture and understanding what audiences are watching, sharing and talking about
Desired Qualifications
- Experience working across personality-led, creator-led, lifestyle, beauty, wellness or culturally relevant social content is preferred
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