Assistant PR & Influencer Marketing Manager - APAC
On-siteSingapore, Singapore
Job Summary
Execute PR and influencer marketing initiatives across APAC with a primary focus on the Korean market, managing gifting programs, press outreach, and campaign rollouts. Identify and maintain relationships with influencers, content creators, and regional stakeholders while reviewing content for brand consistency and tracking deliverables. Analyze campaign performance, monitor media coverage, and provide insights for optimization alongside managing budgets and purchase orders. Lead PR events, press launches, and brand activations as required for the Korea market. Maintain fluency in Korean and English, leveraging deep cultural nuance to localize messaging and guide authentic influencer partnerships within the beauty ecosystem.
Required Qualifications
- 4–7+ years of PR and/or influencer marketing experience
- Fluent in Korean (reading & writing required) and fluent in English
- Demonstrated, highly nuanced understanding of Korean culture, consumer behavior, communication styles, and social norms, with the ability to translate cultural insight into effective marketing and PR strategies
- Deep, hands-on knowledge of the Korean influencer and social media landscape, including key platforms, content formats, creator dynamics, and audience engagement patterns
- Strong understanding of the beauty ecosystem in Korea, particularly within makeup and fragrance, including trends, key opinion leaders, and competitive landscape
- Proven ability to identify culturally relevant influencers, evaluate brand fit, and guide influencer partnerships that resonate authentically with Korean audiences
- Excellent written and verbal communication skills, with the ability to localize messaging accurately and sensitively for the Korean market
- Highly organized and detail-oriented, with the ability to manage multiple projects, stakeholders, and timelines
- Proficiency in influencer management and analytics tools (e.g. Traackr, Tribe Dynamics) and Microsoft Office Suite (Excel & PowerPoint)
- Proactive, adaptable, and comfortable operating in a fast-paced, dynamic environment
- Strong relationship-builder with internal teams, external partners, and agency counterparts
- Creative, resilient, analytically minded, and a collaborative team player
Desired Qualifications
- Prior experience working within a PR agency or managing PR agency relationships
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