Assistant Marketing Manager
On-siteSingapore, Singapore
Singapore, SingaporeOn-siteFull TimeBachelors Degree
Full TimeBachelors Degree
Job Summary
Develop and implement SEO, AEO, and GEO strategies to improve organic visibility and brand discoverability across AI platforms. Conduct keyword research, technical audits, and competitor benchmarking while optimizing website architecture and content performance. Manage content strategies supporting lead generation and customer engagement, utilizing analytics tools to track KPIs and optimize campaign ROI. Oversee website functionality and collaborate with partners to enhance user experience and SEO effectiveness. This role supports regional marketing initiatives across APAC markets for a leading life sciences distributor.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 5-10 years' marketing experience
- strong exposure to digital marketing
- Proven success in event and exhibition management
- Experience managing websites and digital marketing platforms
- strong expertise in Digital Marketing, including Search Engine Optimisation (SEO), Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO), content marketing, analytics, and marketing technology platforms such as Semrush
Desired Qualifications
- Proficiency in Google Analytics, Google Ads, SEO/SEM, CMS platforms, CRM systems, and social media marketing
- Familiarity with website platforms such as WordPress, Wix, or similar
- Graphic design experience using Adobe Creative Suite or Canva
- Strong analytical, project management, and stakeholder engagement skills
- Excellent communication and interpersonal skills
- Self-motivated, results-oriented, and able to work effectively across regional teams
- Experience within Life Sciences, Pharmaceuticals, Bioprocessing, Genomics, Proteomics, or Research environments
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