Assistant Marketing Manager
$73,350–$73,350 year
HybridBoston, Massachusetts, United States
Job Summary
Develop and support marketing communications that increase John Hancock Vitality awareness, adoption, and engagement among members. Manage day-to-day member marketing communications, including the development of emails, landing pages, one-pagers, and campaign assets. Use data and performance reporting to evaluate campaign effectiveness, identify optimization opportunities, and connect marketing activity to member engagement metrics. Execute launch strategies for new Vitality features and partner benefits while maintaining a portfolio of materials that ensures consistent branding and compliance with legal and regulatory requirements. Proactively manage campaign timelines, stakeholder reviews, and approvals with a focus on quality and accountability.
Required Qualifications
- 2 to 3 years of marketing experience
- Experience developing and executing campaigns for customer marketing, lifecycle marketing, and/or retention marketing
- Strong writing and messaging skills, with the ability to simplify complex topics and tailor communications by audience
- Experience using marketing automation and communications platforms, such as Marketo, to build communications, execute email sends, and optimize email campaigns
- Comfort working with data and analytics partners to measure campaign performance, identify insights and recommend improvements
- Strong communication management skills, including the ability to manage timelines, approvals, priorities and details across multiple initiatives
- Naturally curious, creative and proactive, with an eagerness to test, learn and optimize
- Quick thinker and decisive problem solver who remains composed when priorities shift or challenges arise
- Strong sense of ownership, accountability and follow-through
Desired Qualifications
- Bachelor's degree in marketing, communications, business or a related field is an asset
- ideally in life insurance, financial services, health, wellness, loyalty, customer engagement or a related industry
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