Assistant Marketing Manager, Lay's;市场助理经理,乐事品牌
On-siteShanghai, Shanghai, China
EXPIREDShanghai, Shanghai, ChinaOn-siteFull TimeEnterprise
Full TimeEnterprise
Job Summary
Develop and deliver Lay's NPC portfolio premiumization strategy from ideation through execution, ensuring alignment with the commercial team. Own end-to-end responsibility for BPC platforms, including Cheetos, Bugles, and Popcorners, while leading product launch communication from planning to landing and designing relevant media-to-shelf mechanisms. Support channel and customer sell-in efforts to drive brand penetration in emerging channels. This role supports the 10 in 10 vision for Greater China by translating consumer insights into creative ideas and unlocking new ways for brand innovation.
Required Qualifications
- Human-centricity: lock consumer insights/JTBDs and translate into creative ideas
- Creative Excellence: develop and deliver youth-relevant, creative communications
- Independent project leadership to bring cross-functional teams together to deliver OTIF
- Strong creativity to unlock new ways of creating innovations & brand communication
- Literacy in both spoken & written English is a must
- Knowledge of Marketing innovation/ Campaign development / Consumer Insights / Market research
- 3+ years of proven experience in marketing, preferably with FMCG
- Passionate on brand marketing and innovation
- Strong business sense, inter-personal and influential skills
Desired Qualifications
- Working experience on marketing innovation and channel knowledge is an important plus
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