Assistant Manager - Social Media Marketing

Orchestrate the enterprise social media strategy aligned with brand positioning, CX principles, and business priorities. Own and orchestrate Filinvest's master content calendar, integrating brand content, segment-specific assets, product launches, and campaign bursts. Administer all Filinvest-owned social media accounts, overseeing page roles, community management, and platform hygiene. Lead content creators to produce photos, short-form videos, and carousel content while ensuring adherence to brand guidelines. Oversee community engagement, manage customer queries, and coordinate with CRM and Customer Care for lead routing. Track engagement rates, content performance, and sentiment to produce weekly and monthly reports. Monitor social media for early signs of issues and enforce escalation flows aligned with Corporate Communications.