Assistant Manager, Social Media Community Growth - Laneige
On-siteNew York City, New York, United States
Job Summary
Oversee daily engagement across Instagram, TikTok, YouTube, and TYB, responding to consumer sentiment and driving authentic brand advocacy. Lead social listening efforts to identify trends, product feedback, and competitive opportunities, translating insights into actionable content strategies for cross-functional teams. Develop and execute community growth programs that nurture superfans into long-term brand advocates while managing agency partners and influencer relationships. Own TYB strategy and programming to drive membership growth and foster meaningful consumer connections. Monitor community health metrics, protect brand reputation, and establish reporting frameworks that connect engagement efforts to business impact.
Required Qualifications
- Bachelor's degree in Communications, Marketing, PR, or related field
- 4+ years of experience in community management, social media, influencer marketing, or advocacy, preferably within beauty or a social-first brand
- Proven ability to build engaged communities, drive advocacy, and foster brand loyalty through meaningful consumer engagement
- Experience partnering cross-functionally with Social, PR, Influencer, Consumer Experience, Ecommerce, and Brand teams
- Strong understanding of creator, influencer, and advocacy ecosystems, with the ability to identify and activate brand champions
- Expertise in community management, brand voice, social listening, sentiment analysis, and trend identification
- Proven ability to amplify UGC, creator content, and culturally relevant conversations in real time
- Experience managing agency partners and community platforms such as TYB, Brand Bastion, Dash Social, and social listening tools
- Deep knowledge of TikTok, Instagram, YouTube, Pinterest, and emerging social platforms, with a passion for beauty, culture, and consumer behavior
- Strategic, proactive, and highly organized, with the ability to thrive in a fast-paced environment and support key launches, events, weekends, and holidays
- Weekend and holiday community management support
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