Assistant Manager / Senior Executive - Digital & Brand Management
On-siteKohuwala, Western Province, Democratic Socialist Republic of Sri Lanka
Job Summary
Create comprehensive marketing plans promoting the school's educational offerings from Nursery to University through targeted storytelling and campaigns. Plan, execute, and optimize digital marketing across social media, email, SEO, and online advertising to drive enrollment and conversion. Develop engaging content for websites, social platforms, and email while managing site content to ensure accuracy and optimize user experience. Coordinate with design teams for high-impact visuals, conduct market research on online education trends, and lead brand activation initiatives at school events and community outreach programs. Monitor campaign performance using data insights to improve ROI and establish partnerships with educational institutions and corporate entities to increase student enrollments.
Required Qualifications
- Minimum 04 years' experience in a similar capacity preferably in the education sector
- Strong interpersonal, communication skills with excellent fluency in English language
- An energetic individual and good team player with the right attitude
- Must be a self-starter, analytical thinker with ability to create a high-level strategic view
- Proven experience in website management, content creation, and digital marketing
- Expert knowledge and understanding about marketing, branding, and target audience
- Pro-active individual with sound judgment and outside-in thinking abilities
- Outstanding organizational, leadership and time-management abilities
- Project planning and management skills
Desired Qualifications
- A Business/Marketing degree and/or a professional qualification in marketing from SLIM or CIM and/or an MBA would be an added advantage
- Prefer a male candidate
- A professional qualification in digital marketing or digital user experience would also be beneficial
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