Assistant Manager, Performance Marketing
On-siteBengaluru, Karnataka, India
Job Summary
Lead planning, execution, and optimization of integrated performance marketing campaigns across Google Ads, Meta, TikTok, Snapchat, and Display platforms. Develop channel strategies aligned with client objectives to achieve KPIs such as ROAS, CPA, and conversion goals while owning budget pacing and forecasting. Analyze campaign performance to identify optimization opportunities, design A/B testing strategies for audiences and creatives, and drive automation initiatives using advanced analytics tools. Act as a key client contact for presentations and business reviews, conduct account audits, and deliver competitor analysis to support strategic recommendations. Mentor junior analysts, review campaign quality, and collaborate with cross-functional teams to improve operational efficiency.
Required Qualifications
- Bachelor's degree in Marketing, Business, Advertising, Analytics, or a related discipline
- 5+ years of experience managing Paid Search, Paid Social, and Display campaigns within a digital agency or performance marketing environment
- Hands-on expertise in Google Ads (Search, Display, Performance Max, App Campaigns)
- Hands-on expertise in Meta Ads Manager (Facebook & Instagram)
- Hands-on expertise in TikTok Ads
- Hands-on expertise in Snapchat Ads
- Experience with App Campaigns and Mobile Measurement Platforms (AppsFlyer, Adjust, Branch, or Singular)
- Strong understanding of attribution models, conversion tracking, audience segmentation, and bidding strategies
- Advanced Microsoft Excel skills, including Pivot Tables, XLOOKUP, INDEX-MATCH, advanced formulas, and data analysis
- Excellent presentation skills using Microsoft PowerPoint or Google Slides
- Strong analytical and problem-solving capabilities with the ability to translate data into actionable recommendations
- Excellent verbal and written English communication skills with demonstrated client-facing experience
- Ability to manage multiple client accounts and priorities in a fast-paced environment
- Proactive, detail-oriented, collaborative, and results-driven
Desired Qualifications
- Experience in App Campaigns, Mobile Measurement Platforms (MMPs), and client-facing account management
- Experience with App Campaigns and Mobile Measurement Platforms (AppsFlyer, Adjust, Branch, or Singular)
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