Assistant Manager - Brand & Content
On-site · Lahore, Punjab, Pakistan
Job Summary
Assistant Manager - Brand & Content responsible for shaping and protecting the company’s brand voice across external channels, leading content that communicates technical capabilities and business value, and ensuring messaging consistency to support growth. Responsibilities include governance of brand tone, reviewing and elevating copy, creating data-driven case studies, leading website content strategy and redesigns, drafting whitepapers and executive-level messaging, developing a LInkedIn-centric social strategy, coordinating with design for visuals, and mentoring junior creatives. Skills emphasized include brand governance, strategic content creation, copywriting, case-study development, website content and thought leadership, social media strategy, B2B messaging, technical storytelling, and cross-functional collaboration with designers, UI/UX, and web developers.
Required Qualifications
- Bachelor’s degree in marketing, communications, business, or a related field
- 3 to 5 years of proven experience in brand management, content strategy, copywriting, corporate communications, or a related role, preferably within a software development services, IT consulting, digital agency, or B2B technology environment
- Proven experience creating high-quality content for technology or services-based businesses, including case studies, website copy, thought leadership pieces, solution messaging, and social media content
- Strong understanding of how to position a company offering software development, digital transformation, product engineering, or related technology services
- Demonstrated ability to convert technical discussions, engineering concepts, and project outcomes into persuasive, business-focused narratives
- Experience supporting marketing, sales, and business development functions through strategic messaging and client-facing collateral
- Strong knowledge of LinkedIn content strategy and digital brand-building for B2B audiences
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