Assistant Digital Platform & Martech Manager
On-siteShanghai, Shanghai, China
Job Summary
Lead Martech strategy and digital platform optimization by evaluating, implementing, and integrating sCRM systems, marketing automation tools, and analytics platforms to align with business objectives. Oversee data governance ensuring HIPAA, GDPR, and CCPA compliance while building dashboards to track campaign performance and KPIs. Streamline workflows for lead generation and customer journey mapping through process audits and automation opportunities. Collaborate cross-functionally with marketing, sales, IT, and product teams to drive growth and advise leadership on technology investments. Stay current on healthcare tech trends like AI/ML to recommend adoption and support scalable innovation.
Required Qualifications
- Minimum of 5-8 years of relevant experience in digital marketing, omnichannel transformation, go-to-market optimization, or a related field
- Proficiency in sCRM, marketing automation, analytics, and healthcare platforms
- Demonstrated experience working with cross-functional teams and establishing an agile, customer-centric operating model
- Demonstrated ability to network in the digital community regionally and globally
- Proven track record of collaborating with digital, data privacy, HIPAA, cybersecurity, analytics, and/or technology organizations to deliver successful solutions
- Highly motivated, decisive, and result-oriented individuals with flexibility and creativity to excel in a rapidly growing and changing environment
- Strong project management skills, excellent communication, and collaboration skills
- Agile work style to tackle market /news dynamics
- Aptitude for learning new technologies and analytics techniques
- Fluent in both Mandarin and English
Desired Qualifications
- Prior experience in the healthcare, preferably Pharma or MedTech industry
- Advanced understanding of the omnichannel, analytics space, and segmentation/audience development for use in testing and personalization
- Strong experience connecting digital data and online experiences to offline behaviors
- Hands-on experience with omnichannel technologies such as sCRM, marketing automation and modular content
- Strong track record of working collaboratively across functions and markets in a high matrix working environment
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