Assistant Country Manager, TH (Ecommerce - FMCG)
$80,000–$80,000 year
On-siteThung Khru, Bangkok, Thailand
Job Summary
Drive monthly, quarterly, and annual sales targets across e-commerce platforms, marketplaces, social commerce, and D2C while optimizing ROAS, CPA, and retention metrics. Manage the Health & Beauty product roadmap from registration and localized packaging to launch and sunsetting, collaborating with supply chain teams to maintain lean inventory levels. Develop strategies for TikTok/Shopee Live sessions, including KOC/KOL management and script optimization, alongside building long-term partnerships with key accounts and distributors. Analyze channel performance to adjust sales strategies, assign geographical territories, and negotiate trading terms for major accounts. Monitor accounts receivable trends to oversee collection efficiency. This role requires 5–8 years of experience in sales or e-commerce within the beauty industry, bilingual proficiency in Thai and English, and willingness to undergo 3–6 months of training at the Malaysia headquarters.
Required Qualifications
- 5–8 years of experience in Sales, Business Development, or E-commerce
- Experience within the Skincare, Personal Care, or Beauty industry
- Proven track record of scaling brands on TikTok Shop and Shopee
- Understanding of the 'Viral to Sale' funnel
- Strong experience in P&L management, budget allocation, and forecasting
- Fluent in Thai and English
- Willingness to undergo 3–6 months of intensive training outside of Thailand (Malaysia HQ)
Desired Qualifications
- Entrepreneurial Mindset: You are a 'pioneer' who is comfortable with ambiguity and willing to 'roll up your sleeves' to build processes where none exist
- High Octane: A proactive, 'future leader' attitude with the hunger to transition into a full Country Manager role as the business scales
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.