Assistant Brand Manager
$150,000–$200,000 year
On-siteAuckland, Auckland, New Zealand or Royal Oak, Auckland, New Zealand
Job Summary
Own key brand projects from concept through execution, delivering high-profile marketing campaigns and sponsorship activations like the Weet-Bix TRYathlon. Support innovation initiatives including new product development, packaging refreshes, and launches while contributing to annual brand and marketing plans. Coordinate integrated activity across digital, shopper, events, PR, and retail channels by partnering with internal teams, agencies, athletes, and external stakeholders. Analyze campaign performance, consumer insights, and market trends to identify growth opportunities. Work within a fast-paced FMCG environment to help shape New Zealand's most loved brands.
Required Qualifications
- A university degree with marketing major
- 2 years marketing experience
- Strong project management and organisational skills
- Enjoys collaborating with a wide range of stakeholders
- Uses data and insights to inform decision-making
- Thrives in a dynamic, fast-moving FMCG environment
- Wants to build a long-term career in brand management
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