Assistant Brand Manager – Digital Marketing & Advertising
$1,040,000–$1,040,000 year
On-siteToronto, Ontario, Canada
Job Summary
Coordinate the planning and execution of integrated digital marketing campaigns, including website initiatives, email marketing, lead generation, SEO/SEM, paid advertising, product launches, trade shows, contests, and promotional programs. Develop print and digital advertising assets across trade publications and digital media while building relationships with media, agency, and vendor partners. Contribute to annual marketing plans, campaign calendars, and advertising initiatives aligned with business priorities. Coordinate public relations, brand ambassador, and influencer initiatives, including media outreach, product seeding, and relationship management. Conduct market research and competitive analysis to identify industry trends and partnership opportunities. Monitor and analyze digital marketing performance metrics to optimize future initiatives and prepare business updates for internal stakeholders. Manage budget administration, purchase orders, and vendor payments while ensuring alignment with brand standards.
Required Qualifications
- Bachelor's degree in marketing, Business, Communications or a related field
- 3-5 years of progressive experience in digital marketing, advertising, public relations or brand marketing
- Experience coordinating integrated marketing campaigns across digital and traditional marketing channels
- Strong understanding of digital marketing, SEO/SEM, email marketing, social media and public relations principles
- Demonstrated ability to manage multiple projects simultaneously while balancing competing priorities
- Experience working with external agencies, media partners, influencers or vendors
- Strong analytical skills with the ability to interpret campaign performance and identify opportunities for optimization
- Excellent written, verbal and presentation skills
- Strong relationship-building skills with internal stakeholders and external partners
- Adaptable, collaborative and comfortable working in a fast-paced, growth-oriented environment
- Strong proficiency in Microsoft Office Suite
Desired Qualifications
- Experience with CRM, marketing automation, analytics or social media management platforms is considered an asset
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