Assistant Brand Manager (#Cosmetics #Makeup #FMCG)
$800,000–$1,200,000 year
On-siteChennai, Tamil Nadu, India
Job Summary
Support the development and execution of brand plans aligned with business objectives, defining product positioning and go-to-market strategies. Assist in planning and executing integrated digital-first marketing campaigns, coordinating with internal teams and agencies for influencer collaborations and content creation. Conduct competitor benchmarking and category analysis while tracking global beauty trends to inform decisions and prepare regular performance reports. Partner with sales, e-commerce, supply chain, and R&D teams to ensure smooth execution and support marketplace readiness across platforms. Track KPIs such as sales performance, campaign ROI, and market share to support data-driven decision making.
Required Qualifications
- Bachelor's degree in Marketing, Business, or a related field
- 5-7 years in brand management, marketing, or category roles
- Strong understanding of branding and marketing fundamentals
- Analytical mindset with proficiency in Excel or similar tools
- Basic understanding of digital marketing and social media platforms
- Excellent communication and stakeholder management skills
- Highly organized with strong attention to detail
- Proactive and execution-focused
- Creative thinker with a strong aesthetic sense
- Ability to work in a fast-paced, cross-functional environment
- 5-7 years of experience in brand management, marketing, or product roles within cosmetics, personal care, FMCG, or D2C brands
- Strong understanding of consumer behavior, beauty trends, and product categories (skincare, makeup, haircare)
- Proven experience in supporting product launches and executing integrated, digital-first marketing campaigns
- Strong analytical skills with the ability to translate data into actionable insights (campaign performance, sales trends, consumer behavior)
- Good understanding of digital marketing, social media platforms, and influencer ecosystem
- Strong aesthetic sense with an eye for branding, packaging, and content quality
- Demonstrated ability to work cross-functionally and manage multiple stakeholders in a fast-paced environment
- Execution-focused with strong ownership, attention to detail, and project management skills
- Proficient in Excel / Google Sheets
Desired Qualifications
- MBA (preferred but not mandatory)
- Experience in cosmetics, personal care, FMCG, or D2C brands preferred
- MBA from a recognized premier institute (B-schools preferred)
- Familiarity with analytics or marketing tools is a plus
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