Assistant Brand Management
On-siteBhubaneswar, Odisha, India
Job Summary
Develop and implement a comprehensive brand strategy aligned with company vision while collaborating on marketing campaigns to engage target audiences. Monitor key performance indicators, generate reports on brand growth, and utilize analytics tools to track campaign performance and make data-driven recommendations. Create compelling on-brand content for social media, websites, and advertising materials, maintaining visual identity consistency across all touchpoints. Support PR strategy execution through research, message creation, media relations, and managing the brand budget. Work closely with cross-functional teams to ensure alignment with product, sales, and design objectives. Stay current with industry trends and emerging technologies to identify opportunities for brand innovation.
Required Qualifications
- Bachelor's or Master's degree in public relations, communication, brand management, or marketing
- Excellent understanding of various social media platforms including Facebook, Twitter, LinkedIn, and Instagram
- Efficient in MS Word, Excel, and PowerPoint
- Good research and analytical skills
- The ability to prioritize your workload and keep to strict content deadlines
- Willingness to attend corporate events after hours and on weekends
- Strong knowledge of copywriting and editing
- Outstanding verbal and written communication skills
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