ASO & Partnerships Director
HybridBarcelona, Catalonia, Spain
Job Summary
Own the end-to-end ASO strategy for the portfolio, driving organic installs, store conversion, and keyword/category rankings across all markets. Define and manage the yearly organic growth roadmap, including localization, seasonal, and launch strategies. Build and maintain strategic relationships with Google Play, Apple App Store, Microsoft Store, and Amazon Appstore partner teams to secure featuring, editorial placements, and promotional opportunities. Lead store listing experimentation and own keyword and metadata optimization to improve conversion rates. Mentor ASO managers, specialists, and analysts while collaborating closely with Product, Creative, UA, and Data teams to ensure cohesive full-funnel optimization. Establish clear accountability for results with transparent reporting and actionable insights.
Required Qualifications
- 6–10+ years of ASO or mobile organic growth experience in free-to-play, ideally in gaming
- Proven track record of improving organic installs and store conversion at scale across multiple markets
- Established working relationships with platform partner teams (Apple, Google, and ideally Microsoft and/or Amazon)
- Strong fluency in ASO tools (e.g. AppTweak, Sensor Tower, data.ai) and store listing A/B testing methodologies
- Deep understanding of app store algorithms, ranking factors, and each platform's merchandising ecosystem
- Experience leading and developing high-performing teams
- Ability to influence stakeholders and drive alignment across multiple functions
Desired Qualifications
- Bonus: familiarity with Match-3/puzzle models and hybrid-casual or builder games
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