ASO & Partnerships Director
HybridBarcelona, Catalonia, Spain
Job Summary
Own the end-to-end ASO strategy for the portfolio, driving organic installs, store conversion, and keyword rankings across all markets. Build and maintain strategic relationships with Google Play, Apple App Store, Microsoft Store, and Amazon Appstore to secure featuring, editorial placements, and promotional opportunities. Lead store listing experimentation and metadata optimization to improve conversion rates while establishing measurement frameworks to attribute organic uplift. Mentor ASO managers and specialists, partnering closely with Creative, UA, Product, and Data teams to ensure cohesive full-funnel optimization. Define and manage the yearly organic growth roadmap, including localization and seasonal strategies, and advocate for early access to platform betas and new store features.
Required Qualifications
- 6–10+ years of ASO or mobile organic growth experience in free-to-play, ideally in gaming
- Proven track record of improving organic installs and store conversion at scale across multiple markets
- Established working relationships with platform partner teams (Apple, Google, and ideally Microsoft and/or Amazon)
- Strong fluency in ASO tools (e.g. AppTweak, Sensor Tower, data.ai) and store listing A/B testing methodologies
- Deep understanding of app store algorithms, ranking factors, and each platform's merchandising ecosystem
- Experience leading and developing high-performing teams
- Ability to influence stakeholders and drive alignment across multiple functions
Desired Qualifications
- Bonus: familiarity with Match-3/puzzle models and hybrid-casual or builder games
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