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FanDuelPosted 3 weeks ago
EXPIRED

ASO Marketing Coordinator

$61,006–$76,003 year

HybridNew York City, New York, United States

Full TimeLargeGaming Services

Job Summary

Manage A/B testing processes and documentation while coordinating app store submissions for Apple and Google in alignment with ASO best practices. Maintain a strategic content calendar, track invoices and budget allocations, and set seasonal checkpoints for stakeholders. Collaborate with cross-functional teams including product, creative, analytics, and finance to optimize content and ensure smooth execution of mobile marketing operations. Stay current with mobile industry trends and maintain accurate project documentation using tools like Jira or Asana.

Required Qualifications

  • Minimum of 0 to 2+ years of experience in mobile marketing operations, project coordination, or related field
  • Experience supporting and analyzing A/B testing methodologies and tools (e.g. Apple App Store Connect, Google Play Store Console)
  • Familiarity with App Store Optimization (ASO) best practices and app store submission processes
  • Strong organizational skills with the ability to manage multiple projects and timelines simultaneously
  • Proficiency with project management tools such as Jira, Asana, or similar platforms
  • Basic financial acumen, including experience with invoice tracking and budget management
  • Excellent verbal and written communication skills for effective cross-functional collaboration
  • Ability to plan and maintain content calendars in alignment with marketing and business goals
  • Self-starter who stays informed on mobile industry trends, news, and performance best practices
  • Strong attention to detail and commitment to maintaining accurate documentation and process tracking
  • Ability to coordinate seasonal planning and stakeholder check-ins to ensure timely execution

Desired Qualifications

  • Experience working in a fast-paced, cross-functional team environment
  • Familiarity with mobile app performance metrics and analytics tools (E.g. Sensor Tower, data.ai)
  • Prior experience in a mobile-first or digital product environment
  • Exposure to marketing or growth roles within tech or app-based companies

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