ASO Marketing Associate
$73,008–$91,000 year
Hybrid · New York City, New York, United States
Job Summary
ASO Marketing Associate to support mobile sports marketing operations through meticulous organization, cross-functional coordination, and performance optimization. Responsibilities include managing A/B testing processes and documentation, maintaining a strategic content calendar, coordinating app store submissions, tracking invoices and budgets, setting stakeholder checkpoints, and staying current with mobile and sports industry trends. Collaborate with product, creative, analytics, and finance teams to align on goals and ensure smooth execution; contribute to content planning and campaign performance analysis while maintaining accurate documentation and process tracking.
Required Qualifications
- Minimum of 1 to 2+ years of experience in mobile marketing operations, project coordination, or related field
- Experience supporting and analyzing A/B testing methodologies and tools
- Familiarity with App Store Optimization (ASO) best practices and app store submission processes
- Strong organizational skills with the ability to manage multiple projects and timelines simultaneously
- Proficiency with project management tools such as Jira, Asana, or similar platforms
- Basic financial acumen, including experience with invoice tracking and budget management
- Excellent verbal and written communication skills for effective cross-functional collaboration
- Ability to plan and maintain content calendars in alignment with marketing and business goals
- Self-starter who stays informed on mobile industry trends, news, and performance best practices
- Strong attention to detail and commitment to maintaining accurate documentation and process tracking
- Ability to coordinate seasonal planning and stakeholder check-ins to ensure timely execution
- Preferred: experience in fast-paced, cross-functional team environments
- Nice to have: familiarity with mobile app performance metrics and analytics tools
- Nice to have: experience in mobile-first or digital product environments
- Nice to have: exposure to marketing or growth roles within tech or app-based companies
- Nice to have: familiarity with sports
Desired Qualifications
- Experience in mobile marketing operations
- Experience with A/B testing methodologies/tools
- Familiarity with App Store Optimization (ASO) best practices
- Experience coordinating cross-functional teams
- Proficiency with project management tools (e.g., Jira, Asana)
- Financial acumen (invoice tracking, budgeting)
- Strong organizational and communication skills
- Content calendar management
- Ability to analyze campaign performance
- Experience in fast-paced marketing environments
- Knowledge of mobile industry trends
- Team collaboration and stakeholder management
- Attention to detail and process documentation
- Experience in data-driven marketing optimization
- Experience with budget planning and timelines
- Experience working with product, creative, analytics, and finance teams
- Experience with app submission processes
- Experience in sports marketing or digital product environments
- Nice to have: familiarity with sports
- Experience with mobile app performance metrics/tools
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