Art Director - FMCG/ CPG
Remote
Job Summary
Define visual systems for scale by translating brand guidelines into structured, repeatable design systems that operate inside Grip's visual programming platform. Own the quality of automated outputs across campaigns and regions, reviewing AI-generated assets to ensure they meet strict brand and creative standards. Collaborate with engineers and FDEs to convert design decisions into system behavior, embedding creative intent directly into pipelines to support thousands of variations. Partner with client creative teams and brand managers to align on systemized approaches, guiding stakeholders from subjective feedback to structured, production-ready decisions.
Required Qualifications
- A strong background in art direction
- hands-on understanding of 3D pipelines
- understanding of virtual production
- understanding of digital lighting
- understanding of AI image generation
- A strong portfolio spanning campaigns, content, film, or immersive experiences
- Strong director of photography skills
- deep understanding of cinematography principles
- understanding of lighting design
- understanding of framing
- understanding of lens language
- understanding of color science
- understanding of visual mood
- experience across both physical and digital environments
- Proven experience working with global brands
- Proven experience working with complex stakeholder environments
- A deep understanding of aesthetics
- understanding of performance-driven content
- understanding of visual communication
- The ability to turn abstract strategy into clear, compelling creative ideas
- ability to create ideas that teams can execute
Desired Qualifications
- Experience working with clients and brands based in Asia
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