Area Sales Manager
$101,500–$188,500 year
On-siteWest Palm Beach, Florida, United States
Job Summary
Design and drive go-to-market strategies for the Southeast vegetable seeds territory to achieve sales and profit targets. Leverage customer intimacy to develop the overall Vegetable Seeds offer and execute sales plans, while nurturing key contacts and major industry influencers. Monitor business performance to adjust strategies for optimal contribution and provide high scientific, technical, and specialized product expertise. Coordinate demo and demand generation plans alongside Product Development Specialists and Marketing Operations. Lead a high-performance sales team, coaching members to foster accountability and continuous improvement while managing budgets and forecasting. This role requires a Bachelor's degree in Agriculture or Agribusiness and 5+ years of progressive experience in horticulture or agricultural sales.
Required Qualifications
- Bachelor's degree in Agriculture, Agribusiness, Business, Marketing, or a related field
- 5+ years of progressive experience in horticulture, vegetable seeds, agronomy, agribusiness, or agricultural sales, with a demonstrated track record of driving commercial results
- Proven leadership experience with the ability to coach, develop, and lead high-performing sales teams while fostering a culture of accountability, collaboration, and continuous improvement
- Strong commercial and financial acumen, such as experience with sales forecasting, demand planning, budget management, pricing strategies, and data-driven decision-making
- Demonstrated ability to build and maintain trusted relationships with growers, dealers, distributors, and other key industry stakeholders, with a customer-focused approach to creating long-term value
- Deep understanding of vegetable seed markets, competitive landscapes, customer needs, and market dynamics, with the ability to translate market insights into actionable territory and sales strategies
Desired Qualifications
- Master's degree
- Advanced Excel skills
- Strong marketing and product positioning experience within the agriculture or seed industry
- Excellent verbal, written, presentation, and influencing skills
- Ability to successfully lead change initiatives and work effectively across cross-functional teams, such as Marketing, Product Development, Customer Service, and Supply Chain
- Experience balancing strategic territory leadership with customer-facing responsibilities in a dynamic sales environment
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.