Area Director of Business Development - Home Health
On-siteStafford, Texas, United States
Job Summary
Lead business development and marketing strategies to drive patient census growth across assigned markets in Houston, TX. Manage, coach, and develop sales teams while building relationships with referral sources including hospitals, physicians, SNFs, and community organizations. Identify market trends and growth opportunities, then analyze performance data to improve conversion ratios and market performance. Collaborate with operational and clinical leadership to support market expansion and ensure alignment between sales, operations, and clinical teams for effective referral-to-admission processes. Oversee marketing campaigns, outreach initiatives, and community engagement efforts while supporting staff recruitment, onboarding, and training. Maintain patient census and quality mix in alignment with company objectives.
Required Qualifications
- Minimum of 5 years of home health experience with business development focus
- Minimum of 3 years of sales leadership experience in home health
- Minimum of 1 year of experience managing and developing sales teams
- Proven track record of achieving or exceeding admission and census growth goals
- Strong understanding of home health, long-term care, and referral sources including hospitals, SNFs, physician practices, and community partners
- Experience developing and executing multi-market sales and marketing strategies
- Ability to analyze market trends, referral patterns, and growth opportunities
- Demonstrated success in training, coaching, and mentoring business development staff
- Strong leadership, communication, and organizational skills
- Proficiency in Microsoft Office and CRM/lead tracking systems
- Ability to work independently in a field-based leadership role
- Ability to read, write, and communicate effectively in English
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