App User Acquisition Manager
On-siteRamat Gan, Tel Aviv, Israel
Job Summary
Manage campaigns on mobile ad networks including UAC campaigns and social App campaigns across Google Search, SEM, and social media platforms. Plan, execute, and report on multiple brand campaigns while improving conversions through A/B testing of ad sets and creatives. Test and experiment with new online marketing strategies and tactics, identifying opportunities to enhance performance. Cooperate with Content and Design teams to build innovative creatives. Requires 1+ years of mobile user acquisition experience, proficiency in Google Ads, Facebook, Instagram, and third-party analytics tools like Apps-Flyer. Strong analytical skills and self-motivation are essential.
Required Qualifications
- 1+ years' experience in mobile user acquisition and ad buying analysis
- Hands-on experience managing campaigns on at least one or two of the following platforms: Google Search/ Google Display Network, Facebook, Instagram, Twitter
- Experience working with third-party analytics like - Apps-Flyer etc
- Experience managing campaigns for mobile apps
- Profound knowledge of MS-Office Products (Excel in particular)
- Excellent written and verbal communication skills in English
- Highly self-motivated
- Strong analytical and problem-solving skills
Desired Qualifications
- Additional languages
- Experience managing campaigns for mobile apps – advantage
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