App Marketing Program Manager
$150,000–$200,000 year
On-siteFramingham, Massachusetts, United States
Job Summary
Develop and execute mobile app growth strategies to drive customer acquisition, engagement, retention, and lifetime value. Own paid app install campaigns across Meta, Google, and Apple Search Ads, while managing app store optimization efforts and mobile measurement infrastructure. Define key performance indicators related to installs, attribution, and monetization, then build performance reporting to deliver insights and business cases to leadership. Lead app-focused promotional strategies and partner with Marketing, Product, Analytics, and external vendors to execute integrated initiatives. Influence mobile product experiences including onboarding and push notifications, and identify opportunities to optimize acquisition investments.
Required Qualifications
- Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field
- 5+ years of experience in digital marketing, growth marketing, mobile marketing, product marketing, or a related discipline
- Hands-on experience managing paid acquisition campaigns across platforms such as Meta, Google, and Apple Search Ads
- Experience with mobile attribution tools, measurement frameworks, and attribution methodologies
- Proven ability to manage complex cross-functional programs spanning Marketing, Product, Analytics, and Technology teams
- Strong understanding of app lifecycle marketing, including acquisition, onboarding, engagement, and retention strategies
- Experience with analytics and reporting platforms such as Adobe Analytics, Tableau, or similar tools
- Experience managing external agencies, vendors, and strategic partners
- Advanced Microsoft Excel skills including reporting, pivot tables, and data analysis
- Strong business communication, presentation, and stakeholder management skills
Desired Qualifications
- Experience supporting ecommerce, retail, or B2B business environments
- Direct experience leading mobile app growth, user acquisition, or engagement programs for consumer-facing applications
- Experience with App Store Optimization (ASO) platforms, testing methodologies, and best practices
- Experience managing acquisition budgets, forecasting performance, and evaluating ROI
- Knowledge of customer lifecycle marketing, segmentation strategies, and retention programs
- Experience designing and interpreting A/B tests and experimentation frameworks
- Understanding of mobile privacy frameworks, SKAdNetwork, conversion tracking, postbacks, and mobile measurement trends
- Experience influencing product roadmaps based on marketing insights, user behavior, and performance data
- Advanced proficiency with analytics and data visualization platforms such as Adobe Analytics, Google Analytics, Tableau, Power BI, Looker, or similar tools
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