App Marketing CRO Manager | Mid-Senior

Develop data-driven hypotheses for in-app A/B tests across key marketing funnels including onboarding, paywall, upsell, and retention while maintaining a structured testing roadmap. Plan, prioritize, and manage the full A/B testing lifecycle from hypothesis design through execution to results analysis, defining success metrics and KPIs for each test. Work cross-functionally with designers, developers, analysts, and marketing stakeholders to scope, build, and launch experiments, ensuring proper data tracking and instrumentation. Monitor live experiments for data quality and statistical significance, proactively flagging blockers that could delay launches or compromise results. Analyze test outcomes to synthesize findings into clear, actionable recommendations and communicate status to relevant stakeholders throughout the process. Create and maintain comprehensive documentation for each experiment covering hypothesis, setup, audience, duration, results, and next steps.