App Channel Manager
On-sitePorto Alegre, Rio Grande do Sul, Brazil
Job Summary
Own the commercial health of the KTO mobile channel by tracking installs, activation, retention, and deposit metrics to drive targets. Map the full user journey from store discovery to reactivation, quantifying friction points and routing fixes to Product, CRM, and Marketing teams. Act as the primary liaison for Google Play and Apple App Store, managing approvals, policy compliance, and escalations while monitoring store ratings and review responses. Champion an app-first mindset across the business, ensuring features and campaigns are designed for mobile and coordinating release readiness with Commercial and Tech. Use data to identify funnel leaks and align in-app messaging with channel strategy to maximize player adoption and retention.
Required Qualifications
- Strong commercial instinct: comfortable owning revenue and engagement metrics, not just shipping features.
- Proven ability to influence and align cross-functional teams without direct authority.
- Fluency with the mobile lifecycle: ASO, attribution, onboarding, retention, push/CRM, app analytics.
- Hands-on experience managing app store presence and platform relationships (Google Play, Apple App Store), including review/rating management and approval/policy processes.
- Data-literate — can pull, read and reason about funnel and cohort data to drive decisions.
Desired Qualifications
- Experience in iGaming, sportsbook, fintech, or another fast-moving B2C app environment is a strong plus.
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