APAC Asset Management - Social Media Strategist - Vice President
On-site · Hong Kong, Hong Kong
Job Summary
Social Media Strategist, Asset Management APAC, Vice President: develop and execute platform strategies across Asia Pacific to raise brand recognition, promote investment products, build partnerships, and drive client engagement. Responsible for planning, creating and publishing content across global, regional, and location-specific channels; optimizing pages and posts; monitoring performance with analytics; defining KPI success criteria; reporting on campaign results; ensuring compliance with evolving guidelines; and collaborating with cross-functional teams to inform strategy and crisis/reputation management.
Required Qualifications
- Bachelor degree or higher in Marketing or equivalent
- Dedicated working experience in social media (e.g., Instagram, RedNote) with proven results in creating strong content to drive awareness, engagement, and conversion for leading brands
- Good knowledge of social market landscape and platform dynamics in Asia
- Experience leveraging AI and technologies to drive social media objectives
- Ability to articulate social media strategy and prove effective client engagement using data and statistics
- Partner closely with the wider marketing team to ensure ‘always-on’ presence on key social media platforms and deliver on established social KPIs
- Ability to manage multiple tasks and meet deadlines with attention to detail, both independently and as part of a team
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