ANZ Commercial Marketing Manager
On-siteRhodes, England, United Kingdom of Great Britain and Northern Ireland
Job Summary
Define Go-to-Market strategies for HP's full suite of commercial products across Enterprise, Mid-Market, and SMB segments. Develop annual and quarterly 4P plans covering new product positioning, competitive analysis, pricing, and customer insights. Plan, budget, and execute a 12-month roster of initiatives including online/offline events, digital campaigns, and lead generation activities to drive brand preference and ROI. Build ABM methodologies to design customized campaigns for key industries, improving lead quality and conversion rates. Collaborate with sales, product, and global teams to localize global strategies across multiple time zones while leveraging AI tools to optimize workflows and marketing approaches.
Required Qualifications
- 5+ years of marketing experience in the IT or ICT industry
- Graduate Degree in Marketing, Business Administration, or any other related discipline
- Strong and developed understanding of B2B marketing, revenue-marketing, growth marketing or field marketing methodology
- Proven track record of successful Enterprise or SMB examples
- Exceptional communication, presentation and coordination skills
- Ability to navigate matrix environments
- Work with a diverse team
- Growth mindset that helps to identify and suggest solutions in the fast-paced IT industry
- Proficiency in mainstream marketing and CRM platforms
- Microsoft Dynamics
- Salesforce
- Eloqua
Desired Qualifications
- Familiarity with marketing enterprise-level hardware and solutions
- Experience with alliance partner marketing
- Experience with Adobe Experience Manager
- Google Analytics
- Experience with digital tools and AI technologies
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