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WPP MediaPosted 1 month ago

Analytics Manager, GOC

HybridBarranquilla, Atlántico, Colombia

Full TimeSenior LevelEnterprise

Job Summary

Develop and maintain dashboards, visualizations, and reporting deliverables using Power BI, Tableau, or Looker while ensuring data accuracy and timely resolution of issues. Extract and perform hygiene and quality control on data from multiple media platforms, conducting rigorous daily and weekly QA to identify discrepancies. Collaborate with BI teams and Data Operations to integrate new data sources, troubleshoot root causes, and design ETL processes with robust error handling. Supervise and mentor senior and junior analysts, support project timelines, and communicate progress and risks to offshore and onshore teams. Maintain documentation for data processes and workflows to enable consistency and knowledge sharing.

Required Qualifications

  • 5+ years in analytics/BI working with large datasets (or equivalent relevant experience)
  • hands-on Power BI experience
  • strong ability to present data clearly and accurately
  • strong quantitative and problem-solving skills
  • statistics/modeling background
  • digital media experience
  • Google Campaign Manager (ad serving)
  • major digital/social platforms
  • web analytics (Google Analytics and/or Adobe Analytics)
  • advanced Excel (pivots, lookups, charts)
  • SQL/Python/R
  • tag management and application coding experience
  • understanding common media metrics and buying models (e.g., CPV, VCR, GRP) and how they connect to business outcomes
  • able to run day-to-day workstreams on large analytical projects with limited guidance
  • strong communication, especially in offshore/onshore collaboration
  • Minimum of 3 hour overlap with NY in the morning (EST or CST time zones)
  • up to 6 hour overlap desired
  • Experience working with onshore (US) teams
  • excellent written and verbal communication skills, especially as it pertains to working as part of an offshore team
  • proven experience managing and developing junior team members
  • This position is in a Remote or Hybrid Work Modality and must be performed within Colombian and Mexican territory
  • Only candidates residing in these countries with a valid work permit may apply

Desired Qualifications

  • Tableau/Looker helpful
  • statistics/modeling background a plus
  • digital media experience preferred
  • SQL/Python/R a plus
  • tag management and application coding experience are additional pluses
  • Minimum of 3 hour overlap with NY in the morning (EST or CST time zones) required, up to 6 hour overlap desired
  • Experience working with onshore (US) teams preferred

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