Analytics Manager DTC Europe (m/f/d)
On-siteAmsterdam, North Holland, The Netherlands
Job Summary
Own the end-to-end onsite analytics framework and KPI architecture across the customer journey, from homepage engagement through checkout and account creation. Analyze customer behavior, conversion funnels, and drop-off points to identify optimization opportunities. Support CRO, experimentation, and personalization programs by defining measurement plans and evaluating test results with Digital, Product, and Marketing teams. Act as the single source of truth for onsite performance insights, providing actionable recommendations to stakeholders. Contribute to analytics governance, KPI standardization, and data quality initiatives while maintaining and enhancing reporting dashboards for self-service analytics. Share analytical best practices and guide stakeholders on data interpretation, supporting capability building across teams. Leverage insights to support Membership, Strategy, and Retail areas.
Required Qualifications
- Experience in Analytics and strong analytical skills and knowledge
- Experience in Retail, E-commerce, FMCG, or Fashion
- Proactive approach to problem-solving and a strong analytical mindset
- Strong verbal and written communication skills
- Ability to independently manage and prioritize tasks and strategic priorities
- Stakeholder and project management skills
- Willingness to learn and develop both technically and strategically
- Motivation to work in a dynamic, diverse, and international environment
- Experience with Google, Adobe Analytics, and Contentsquare
- Experience with data visualization tools, including Tableau and Looker
- SQL and/or Python skills, including PySpark and Pandas
- Experience with Snowflake and/or Databricks
- Proficiency in MS Office
- Fluent English
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.