Analytics & Insights Manager
HybridNew York, United States
New York, United StatesHybridFull Time
Full Time
Job Summary
Construct compelling data-led insight stories and performance reports that inform client and internal stakeholder decisions. Pull, blend, monitor, and visualize data from social, paid media, and brand lift sources to provide robust measurement setups. Build and monitor real-time dashboards in Google Sheets and Data Studio while staying current with platform analytics updates. Proactively manage multiple projects, set client KPIs, and join calls to discuss campaign results. Work alongside Strategy, Client Services, and Paid Media teams on US and global projects for iconic brands.
Required Qualifications
- 3+ years relevant experience
- Experience with a range of measurement solutions, particularly ones pertaining to content/performance analysis or performance tracking
- Proficient in Google Sheets (advanced data analysis & visualisation), Looker Studio (or dashboarding in general) and SQL
- Experience using and working with data from social media platforms (Instagram, Facebook, YouTube, Pinterest, TikTok), as well as other data sources such as paid media, Google Analytics/utm etc
- Organised with high attention to detail
- Strong communication and presentation skills
- Ability to write clearly - without jargon - and construct compelling insight stories using all available first and third party data
Desired Qualifications
- Creative or social media agency experience
- Experience with third party measurement solutions such as brand lift studies and sentiment analysis
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