Analytics Implementation Consultant
Remote
Job Summary
Conduct comprehensive audits of Google Tag Manager and Google Analytics 4 implementations to identify discrepancies and inefficiencies. Configure and manage tracking for third-party advertising platforms, ensuring accurate attribution and conversion measurement. Partner with Marketing, Product, and Engineering teams to understand campaign requirements, manage stakeholder needs, and advise on tracking strategies. Lead the implementation of GTM and GA4 across web, Android, and iOS platforms, while regularly updating containers and resolving issues related to tag management and data layers. Train internal teams on effective GTM and GA4 usage and maintain a detailed tracking schema for front-end and back-end events. Ensure all implementations comply with GDPR and CCPA regulations. Own the implementation of tracking events and establish testing processes across Product and Engineering teams.
Required Qualifications
- Minimum of 3 years of experience implementing, auditing, and managing Google Tag Manager and Google Analytics 4 across complex web, Android, and iOS platforms
- Strong understanding of web analytics, digital marketing, and data privacy
- Demonstrated experience implementing, configuring, and troubleshooting analytics tracking across marketing campaigns and third-party advertising platforms in a B2C environment
- Excellent communication and organizational skills, especially when collaborating across remote teams and with both technical and non-technical stakeholders
- Excellent analytical and problem-solving skills, with a passion for turning data into actionable insights
- Proficient in HTML, CSS, and JavaScript, with a solid understanding of how they interact with GTM and GA4
Desired Qualifications
- Experience in the sports betting or gaming industry
- Experience with marketing, attribution, and analytics platforms such as AppsFlyer, Adjust, Google Ads, Meta Ads, TikTok Ads, or similar
- Experience implementing Server-Side Google Tag Manager for business-critical events
- Google Analytics, Google Tag Manager, or related certifications
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