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PaytmPosted 1 month ago

Analytics and Tag Manager Implementation Specialist

On-siteGurugram, Haryana, India or Noida, Uttar Pradesh, India

Full TimeSenior LevelEnterprise

Job Summary

Implement and maintain data tracking solutions using Google Tag Manager to ensure accurate and complete data collection. Develop and maintain JavaScript scripts to customize and enhance data collection while setting up and managing Google Analytics 4 to analyze campaign performance and user behavior. Collaborate closely with the marketing team to understand specific tracking objectives, perform regular audits to ensure data integrity, and troubleshoot tracking issues. Work with other teams to integrate analytics data into marketing reports and dashboards.

Required Qualifications

  • Demonstrated experience implementing and managing Google Tag Manager
  • Advanced Javascript skills for tracking customization and troubleshooting
  • Hands-on experience with Google Analytics 4, including event and goal configuration
  • Deep understanding of digital marketing principles and the importance of analytics in digital strategies
  • Strong analytical skills and ability to translate data into actionable recommendations
  • Excellent communication skills and ability to work in a team environment

Desired Qualifications

  • passionate about web analytics
  • an expert in Google Tag Manager
  • strong Javascript skills

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