Analyst
On-siteMiami, Florida, United States or Los Angeles, California, United States
Miami, Florida, United States or Los Angeles, California, United StatesOn-sitePart TimeBachelors DegreeLarge
Part TimeBachelors DegreeLarge
Job Summary
Monitor and analyze social media performance to identify trends, patterns, and optimization areas. Develop measurement frameworks defining KPIs, incorporate artificial intelligence for data analysis and insights mining, and create reports that communicate findings to clients. Stay current on algorithms and best practices while collaborating with cross-functional teams to integrate insights into broader marketing strategies. Interpret complex data sets to generate actionable insights that optimize advertising strategies and uncover non-obvious brand growth opportunities.
Required Qualifications
- Up to 3 years of experience in social media analytics
- Bachelor's degree in Marketing, Communications, Statistics, or a related field
- Strong proficiency in social media analytics tools (e.g., Brandwatch, Sprinklr, Hootsuite, Google Analytics)
- Expertise in social media platforms (Facebook, Instagram, Twitter, YouTube, TikTok, etc.)
- Excellent analytical and problem-solving skills with the ability to translate data into actionable insights
- Strong communication and presentation skills with the ability to explain technical concepts to non-technical audiences
- A strong command of data analytics and content performance metrics
- Excellent problem-solving skills and be able to translate data into clear, actionable insights
- Effective communication and collaboration skills
Desired Qualifications
- Traditional agency experience is not required, but it's a plus
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