Analyst, Digital Analytics & Audience Insights
On-site · Las Vegas, Nevada, United States
Job Summary
Analyst, Digital Analytics & Audience Insights supports data-driven marketing efforts across The Smith Center’s performances, programs, and institutional campaigns through audience analysis, campaign reporting, segmentation strategy, and digital marketing insights. Works with Tessitura, Prospect2, Google Analytics 4, Looker Studio, and related platforms to identify opportunities to improve audience engagement, retention, campaign performance, and revenue growth. Develops dashboards and reports across CRM, website analytics, and digital campaigns; supports A/B testing and lifecycle marketing; collaborates with email/ticketing teams on audience targeting and campaign measurement; maintains accurate audience data and supports marketing ROI through data-driven insights.
Required Qualifications
- Bachelor's degree in Marketing, Business Analytics, Communications, or related field, or equivalent professional experience
- Experience with Tessitura or similar CRM/customer data platforms preferred
- Experience with audience segmentation, campaign reporting, digital marketing analytics, or customer lifecycle analysis preferred
- Experience developing reports and dashboards using Looker Studio, Power BI, Tableau, or similar tools preferred
- Familiarity with email marketing platforms and campaign reporting; Prospect2 experience preferred
- Experience with Google Analytics 4, digital campaign tracking, UTM tagging, and marketing measurement best practices preferred
- Experience with A/B testing, conversion analysis, or campaign optimization preferred
- Strong analytical and problem-solving skills; ability to turn data into insights
- Proficiency in Excel; dashboard development and data visualization
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