ANALISTA DE MARTECH - LDB

Integrate and evolve the Martech ecosystem, ensuring connectivity between communication tools, CRM, data, automation, and technology while transforming data into business intelligence. Guarantee stability and governance of digital platforms including analytics, sites, blogs, and social media, focusing on marketing automations, lead management, and customer relationship strategies. Act as the bridge between Marketing, IT, Legal, and suppliers to translate business needs into functional requirements for project viability. Contribute to the development of performance indicators, attribution models, and executive dashboards to support decision-making and optimize marketing investments. Identify improvement opportunities through data analysis, user behavior, and channel performance to drive conversion and retention. Lead the evaluation, homologation, and evolution of Martech tools, managing vendor relationships and ensuring alignment with strategic objectives. Monitor trends in Martech, Growth Marketing, and AI to propose initiatives that enhance digital maturity and business reach.