Analista de Marketing - Web Analytics
On-siteSão Paulo, São Paulo, Brazil
Job Summary
Create data collection plans for web and mobile applications using Tagbooks and implement tracking in web environments. Homologate mobile data collection and maintain dashboards in GA4 and Looker. Support marketing tool implementations across sites and apps while partnering with product, marketing, and IT teams to prioritize demands and propose data-driven solutions. Generate reports and presentations oriented by data to support strategic decision-making. Requires a degree in marketing, engineering, economics, data science, or related fields, along with proficiency in Google Analytics, Tag Manager, Firebase, SQL, and Airflow. Candidates must understand funnel metrics like CAC and LTV, possess GA4 certification, and have experience with media signals, pixels, Adobe Analytics, and app tracking tools such as Appflyer and Adjust.
Required Qualifications
- Graduação em marketing, engenharia, economia, ciencias de dados ou áreas correlatas
- Dominio de Google Analytics
- Dominio de Google Tag Manager
- Dominio de Firebase
- Experiência em coleta de dados para aplicativos
- Conhecimento de métricas de funil de conversão (CAC, LTV e testes A/B)
- Habilidade na construção de dashboards e visualização de dados
- Conhecimento em SQL para analise de dados
- Conhecimento em Airflow
- Certificações GA4
- Conhecimento em implementações de sinais de mídia e pixel
- Conhecimento em Adobe Analytics
- Conhecimento em Appflyer e Adjust
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