Analista de Marketing

Develop marketing plans aligned with organizational positioning and objectives. Create briefings for campaigns, actions, and communication materials. Plan and execute campaigns while managing and optimizing social media pages. Monitor metrics such as conversions and engagement. Support content production for institutional and promotional posts, articles, emails, and scripts. Ensure brand identity consistency and support internal marketing and communication initiatives. Organize corporate events, workshops, webinars, and trade shows. Conduct market, competitor, and consumer behavior analysis. Track campaign schedules and manage vendors. Control budgets to ensure execution within area guidelines.