Analista de estrategias y conversión (Redes sociales)
On-siteBogotá, Bogota D.C., Colombia
Job Summary
Execute digital marketing strategies and monitor performance as the technical interventionist for an external agency and Webmaster for the organization. Administer websites, SEO/SEM, social media, and the "Trazos" intranet while ensuring account security. Manage front-end changes, lead integrations with CRM systems, and coordinate digital communication including newsletters, blogs, and social media to optimize organic SEO. Supervise the external agency's Google Ads and SEM campaigns, tracking traffic and analytics to optimize investment. Ensure conversion funnel effectiveness from forms to lead follow-up and report key ROI KPIs. Collaborate with all company departments and strategic suppliers. Requires 4+ years in marketing or digital content, 2+ years in webmaster or data analysis roles, proficiency in Drupal, HTML, CSS, JavaScript, PHP, .NET, and Google Analytics. Full-time, 100% onsite in Bogotá.
Required Qualifications
- Profesional en Mercadeo, Comunicación Social, Publicidad, Diseño Web o carreras afines
- Mínimo cuatro (4) años en áreas de mercadeo, contenidos digitales, diseño web o comunicaciones
- Mínimo dos (2) años en cargos de administración de portales (Webmaster), análisis de datos o gestión de activos digitales
- Administración de Sistemas de Gestión de Contenidos, específicamente Drupal
- HTML, CSS, JavaScript, PHP y .NET
- Google Analytics, Webmaster Tools e integraciones de CRM
- Implementación de SEO, SEM, Google Ads y Landing Pages
Desired Qualifications
- Experiencia previa de trabajo en agencias de publicidad
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